Social Media Management
Everyone Can Make Content Now. Fewer Know What to Say.
AI gave every business in Ireland the ability to produce a month of posts in an afternoon. So feeds have filled up with content that is competent, constant and completely interchangeable. We do the part the tools can't: work out what your business actually knows, write it in a voice that sounds like you, and post it where your customers are.
Two platforms done properly, not seven done badly
Every post read by a person before it goes out
You own the accounts and the content
Your Brand Voice Sheet
We are
Plain-spoken, specific, never breathless
We never say
"Revolutionary" · "Game-changing" · "Unlock"
Facts that must stay consistent
Established 2012 · Kilkenny · Tue to Sat, 10 to 6
Your Business
Posted Tuesday · Facebook
A customer asked us this week whether to rest a sprained ankle or keep moving. The honest answer depends on the first 48 hours. Here's what we'd check first …
Drafted with AI · edited and approved by a person
Same facts as your website
Same facts as your AI assistant
Working with Irish businesses since 2015 · 34 projects delivered · 12+ clients
What changed
Social Media in the Age of AI
Three things shifted in the last two years, and most social media services haven't caught up with any of them.
Volume Stopped Being the Point
When producing twenty posts costs almost nothing, producing twenty posts proves nothing. The scarce thing is judgement: knowing which five are worth saying, and which fifteen make you sound like everyone else.
Machines Read Your Profiles Too
When someone asks ChatGPT about a business in your town, it reads whatever it can find: your site, your Google listing, your social profiles. If those disagree about your hours, your services or even your name, you get described vaguely or wrongly.
Sameness Became the Risk
Most businesses now use the same tools with the same default settings, so feeds have converged on the same tone. Sounding like yourself has gone from a nice-to-have to the only thing separating you from the account below you.
Where we stand
How We Use AI, and Where We Don't
We use AI daily. Hiding that would be dishonest, and pretending it writes everything would be worse. Here's exactly where the line sits.
Where AI helps
Production and Research
✓
First drafts, which are then rewritten by a person
✓
Turning one long piece into posts for several platforms
✓
Spotting themes in comments and questions
✓
Suggesting angles we then check against reality
✓
Alt text and accessibility checks on images
✓
Summarising what performed, so the report gets written faster
Where it doesn't
Judgement and Voice
✕
Posting anything without a person reading it first
✕
Replying to customers automatically in your name
✕
Inventing statistics, claims or customer stories
✕
AI-generated images of fake people or fake premises
✕
Deciding what your business stands for
✕
Anything you wouldn't be comfortable being asked about
Why this matters more than it sounds. An AI-written post that invents a detail about your business doesn't just read badly. It becomes a public fact that search engines and AI tools can pick up and repeat. Correcting it afterwards is far harder than getting it right the first time.
What we do
The Four Parts of the Work
Brand Voice and Facts
Before anything is posted we write down how your business sounds, what it never says, and the facts that must stay identical everywhere: name, address, hours, services, prices, claims. That document is yours. It's also what makes the rest of this consistent instead of improvised.
Content Planning and Production
A monthly plan built around what customers actually ask you, what's happening in your business, and the season you're in. Written, designed and scheduled. You see everything before it goes live, in one place, with time to say no.
Community Management
Comments, messages and reviews answered during business hours, in your voice, by a person. Anything that needs you comes straight to you rather than being guessed at: a complaint, a sales enquiry, a question only you can answer.
Measurement That Means Something
Followers are not a business outcome. We report on reach among the right people, saves and shares, profile clicks, website visits and enquiries that started on social. If a platform isn't earning its place, we'll tell you to drop it.
How it connects
One Set of Facts, Everywhere You Appear
This is the thread running through everything we do. A business that has written down what it knows, plainly, consistently and in a form machines can read, gets described correctly wherever it shows up.
On Social
Your voice sheet and your facts keep every post consistent, no matter who writes it or which tool helped. That's this page.
In Search
The same facts, marked up as structured data, tell Google and AI overviews exactly what your business is. See our SEO work.
In Your Own Assistant
The same knowledge, modelled properly, lets an AI assistant answer customers without inventing anything. See our enterprise AI work.
In plain terms: most agencies treat social, search and AI as three separate purchases. They're three uses of the same underlying thing: a clear, written description of your business. Do that once and everything downstream gets easier and cheaper.
How we work
From Account Audit to Monthly Rhythm
1
Audit and Voice Workshop
We look at what's there now: which platforms you're on, what's working, what's been neglected, and what your competitors in Ireland are doing. Then an hour with you to capture how your business actually talks. Out of it comes your voice sheet and a recommendation on which platforms to keep.
2
Set Up Properly
Profiles completed and made consistent: the same name, description, hours, links and contact details everywhere. This is dull and it's the part most often skipped, and it's what makes you findable by both people and machines.
3
Plan, Make, Publish
A monthly content plan you approve, then production and scheduling. Community management runs alongside. You get a shared calendar showing what's going out and when, with room to add something at short notice when your week demands it.
4
Review and Adjust
A monthly report in plain English and a call: what reached people, what didn't, what we're changing. Every quarter we take a harder look: is this platform worth it, is the voice right, has the business changed.
Platforms
Two Done Properly Beats Seven Done Badly
Being on every platform is how small teams end up posting the same thing everywhere and doing none of it well. We'll usually recommend two, occasionally three. Which two depends entirely on who buys from you.
B2B and professional services
Where Irish business buyers actually look before an enquiry. Slow, steady, and the highest-intent audience of any platform if you sell to other businesses. Best for expertise, hiring and credibility rather than offers.
Local and community businesses
Still the default for a great many Irish towns, particularly for trades, hospitality, retail and anything where local groups drive word of mouth. Often paired with a well-maintained Google Business Profile.
Anything visual
Food, interiors, fashion, fitness, venues, anything people want to look at before they buy. Needs real photography. Without it, posting here is a treadmill with no end.
TikTok
Reach under 35
The widest organic reach left for an unknown account, and the most demanding. Worth it only if someone in your business is willing to appear on camera regularly. We'll say so rather than quietly producing filler.
YouTube
Explaining things
Doubles as a search engine, and video content keeps earning views for years rather than days. Slowest to start, longest to pay off.
Not listed here because we rarely recommend starting there: X, Pinterest, Snapchat and Threads. If one of them genuinely fits your business we'll say so, but adding a platform because a competitor has one is the most common way a social budget gets wasted.
Packages
Monthly Social Media Packages
Every engagement starts with the audit and voice workshop. After that, these are the three levels most clients fall into. Post counts are a floor, not a target. We'd rather publish four things worth reading than twelve that fill a calendar.
Presence
Keeping one or two channels active and consistent.
€950
per month · 3-month minimum
Included every month
✓
2 platforms managed
✓
12 posts a month
✓
Monthly content plan for approval
✓
Graphics from your existing brand assets
✓
Community management, weekdays 9:00 to 17:00
✓
Profiles kept consistent and current
✓
Monthly report and a call
One-off at the start
✓
Account audit and brand voice sheet
Most chosen
Growth
Building an audience that turns into enquiries.
€1,750
per month · 3-month minimum
Everything in Presence, plus
✓
3 platforms managed
✓
16 posts a month
✓
4 short-form videos or reels
✓
Original graphic design, not templates
✓
Paid promotion managed, budget separate
✓
Review management and responses
✓
Quarterly strategy session
One-off at the start
✓
Audit, voice sheet and a 6-month content strategy
Full Service
Social as a real channel, with content made for it.
€2,900
per month · 3-month minimum
Everything in Growth, plus
✓
Up to 4 platforms managed
✓
24 posts a month
✓
6 short-form videos or reels
✓
Influencer and partnership outreach
✓
Priority turnaround on requests
One-off at the start
✓
Audit, voice sheet, strategy and competitor analysis
What the prices don't include. Prices exclude VAT. Advertising budget is paid by you directly to the platform, never through us, so you can see exactly what it bought. Photography, video production beyond what's listed, and paid stock are quoted separately.
Know exactly what you need? Send a project brief.
Is this for you
Who This Suits, and Who It Doesn't
A Good Fit If
✓
You know roughly who your customers are and where they spend time
✓
You can give an hour a month to approvals and the occasional question
✓
You have something real to say: work you're proud of, questions you get asked
✓
You can let someone else write in your voice once it's documented
Probably Not If
✕
You want followers as the goal; those are buyable and worth nothing
✕
You need sales this month; paid advertising is the honest answer
✕
Nobody internally can approve a post within a few days
✕
You want posting on autopilot with no review, which is where brands get burned
Questions
Frequently Asked Questions About Social Media Management
Do you use AI to write the posts?
Yes, for first drafts and for turning one idea into several formats. No post goes out without a person rewriting it in your voice and checking every fact in it. We think that's the honest arrangement, and we'd rather say so on the page than have you find out later. What we never do is let AI reply to your customers in your name.
How many followers will I get?
We don't forecast that, and we'd be suspicious of anyone who does. Followers can be bought for very little and are worth exactly what you pay for them. What we track instead is whether the right people are seeing you, saving and sharing your posts, clicking through to your site, and getting in touch. A small engaged audience in your county beats ten thousand strangers.
Who owns the accounts and the content?
You do, always. Accounts are created in your name with you as owner, and we're added as a manager. Everything we produce is yours, including the brand voice sheet and the content calendar. If we part ways, you remove our access and keep everything. No handover fee and no hostage-taking.
How much time will this take from me?
About an hour a month once we're going: reviewing the plan, approving posts, and a short call. More at the start, because the voice workshop needs you properly for an hour or two. If something urgent comes up in your business we need a quick way to reach you. Otherwise we're posting about last month.
Can you do social media without me ever appearing on camera?
Yes, for most platforms. LinkedIn, Facebook and Instagram all work with photography, graphics and written posts. TikTok genuinely doesn't, because faceless accounts rarely get anywhere. So if nobody in your business will go on camera, we'll recommend spending that effort elsewhere rather than taking your money for it.
What if I don't have good photos?
Then that's the first thing to fix, before any package starts. Stock photography of other people's offices is obvious and it undermines everything else. We can arrange a shoot, or show you how to get usable photos on a phone. Either way it's worth more than an extra ten posts.
Will this help me show up in Google and AI answers?
Indirectly, and more than most people expect. Consistent profiles and consistent facts help both search engines and AI tools describe your business correctly. Social posts themselves rarely rank, but a complete, consistent presence makes everything else you do more credible. The deeper work for that is SEO and structured data.
Can I stop after three months?
Yes. Three months is the minimum because anything shorter can't show whether it's working. After that it's month to month with 30 days' notice. You keep the accounts, the content and the voice sheet.
Not Sure Which Platforms Are Worth Your Time?
Book a 30-minute call. We'll look at your accounts, tell you which ones are earning their place and which to let go, and you can take that away whether or not you work with us.