AI, websites and search, from Dublin
AI Assistants That Answer From Your Own Knowledge
We build AI chat and voice assistants for organisations across Ireland, grounded in your own verified information rather than guesswork, with a clear route to a person whenever someone needs one.
Irish company, led from Dublin
EU-hosted, GDPR aligned
You own everything we build
West Clare Wagyu
EcoOffset
Oriel
Freefuse
Emerald Irish Tours
34 projects delivered for 12+ clients since 2015
What we do
Two Things, Done Properly
We build the AI that answers your customers, and we make sure the right people can find you in the first place.
Enterprise AI
AI Chatbots
Answer the questions your team gets every day, on your website, in WhatsApp or by email, using your own information.
AI Voice Assistants
Handle routine calls such as fault reports, meter readings and appointment questions, and pass the rest to your team.
AI Automation
Take the repetitive work out of enquiries, documents and admin, so your team spends time where it counts.
Knowledge Graphs
Turn your services, rules and content into a structured map, so answers stay accurate and consistent everywhere.
Get Found
Website Design
Fast, easy-to-update websites for Irish businesses, with fixed prices from €1,950. See packages
SEO and AI Search
Get found on Google and in AI tools like ChatGPT, through technical SEO, local SEO and content that answers real questions.
Content, Social and Brand
Social media management, brand identity and content that supports the rest of the work, for clients who want it handled.
Why it matters
Most Chatbots Guess. Ours Look It Up.
General AI tools write fluent answers from whatever they have learned, which is fine for small talk and risky when the question is about a bill, an eligibility rule or a power cut.
We model your services, rules, locations and documents as a knowledge graph: a structured map of things and how they relate. The assistant looks up the facts before it replies, and says so when it does not know. Your team keeps control of the content and decides which topics always go to a person.
Council assistant
Is my bin collection affected by the bank holiday?
Which area are you in? You can give me your Eircode or the street name.
Ballina, Eircode F26 X4P8
Your green bin is normally collected on Monday. Because of the bank holiday, that moves to Tuesday 28 October, out by 7:00am.
Source: Collection calendar, route BA-04
Answered from the council's own collection data
Human handover available
Illustrative example.
How we work
Start Small, Measure, Then Scale
1
Call, 30 Minutes, No Charge
Tell us the one process that eats your team's week. We will tell you honestly whether AI can fix it.
2
Discovery, Fixed Price
We pick the use cases worth doing, audit your content and systems, check data protection, and give you a written plan and business case.
3
Pilot, Fixed Price
One use case, one channel, live with real users, measured against targets we agree in advance.
4
Rollout and Support
More use cases and channels, content kept up to date, and a monthly review of what people actually asked.
Background
Research
Ontologies and semantic web technologies at DERI, NUI Galway (now part of the Insight Centre for Data Analytics)
Published work
17 papers on the semantic web, ontologies and online communities · See publications
Speaking and writing
Talks and a podcast on how technology is changing how organisations work · Listen
Practice
34 digital projects delivered for Irish organisations since 2015
Company
Social Web Strategy Ltd, registered in Ireland, CRO 570250
Who you will work with
Led by a Knowledge Graph Researcher
Social Web Strategy was founded by Ina O'Murchu, who researched ontologies and semantic web technologies at DERI, NUI Galway (now part of the Insight Centre for Data Analytics) and has published 17 papers in the field. That is the same discipline behind the assistants we build today.
You deal with the person doing the thinking, not an account manager. Every project is led directly by our founder, with specialists brought in where a project needs them.
Proof
Recent Work
Case study 1: client, sector, the problem, what we built, one measured result, a named quote.
Case study 2.
Case study 3.
Until the first case study is published, replace this section with two or three fuller testimonials. Do not leave the page with no proof at all.
[Two or three sentences about the project and the result.]
Brian Fitzpatrick, CEO, Oriel Magnesium
[Two or three sentences about the project and the result.]
[Name], [Role], [Company]
[Two or three sentences about the project and the result.]
[Name], [Role], [Company]
Funding
Grow Digital Voucher
The Grow Digital Voucher can cover half the cost of eligible software, up to €5,000, for small businesses. It suits off-the-shelf tools such as booking systems, CRMs and chat platforms, and it does not usually cover custom-built websites or bespoke software.
We will help you work out which tools qualify and set them up properly. Your Local Enterprise Office decides eligibility.
Before You Apply
You will usually need to complete the Digital for Business programme first, and your business must meet the Local Enterprise Office criteria.
Details last checked October 2026. Always confirm with your Local Enterprise Office.
Questions
Frequently Asked Questions
What does an AI assistant cost?
It depends on how many questions it needs to handle and what it connects to. Every project starts with a fixed-price discovery, so you know the full cost before committing to a build.
How is this different from ChatGPT?
General tools answer from what they learned on the internet. Our assistants answer only from your approved information, and tell people when something is not covered.
Where is our data hosted?
In the EU, on a platform certified to ISO 27001, under data processing agreements. We will go through the details with your IT or compliance team.
Will people know they are talking to AI?
Yes. Assistants say clearly that they are AI, in line with EU AI Act transparency requirements, and every assistant has a route to a person.
Do you only work with large organisations?
No. We work with small businesses on websites, SEO and smaller AI projects, and with public bodies and utilities on larger assistants.
Tell Us the One Process That Eats Your Team's Week
We will tell you honestly whether AI can fix it, and what it would take. If a simpler change would do the job, we will say that instead.