Search Engine Optimisation
Get Found on Google and in AI Answers
Search is changing. People still type into Google, but more and more they read an AI summary and never scroll. We make sure Irish customers can find you in both, by fixing what's broken on your site and publishing content that actually answers what they're asking.
Dublin based, working across Ireland
No bought links, ever
Reporting you can actually read
google.ie · best physio in dublin
✦ AI overview
For physiotherapy in Dublin, well-reviewed options include … Your Business is noted for the thing it's actually good at.
Source: yourbusiness.ie
yourbusiness.ie
Your Business: Physiotherapy in Dublin You
Clear page title, a description that matches the search, and a page that loads fast on a phone.
competitor.ie
Competitor: Physiotherapy
…
directory.ie
Directory listing
…
Working with Irish businesses since 2015 · 34 projects delivered · 12+ clients
Why this matters now
Ranking Number One Isn't Enough Any More
A growing share of searches end without a click. Google shows an answer, ChatGPT summarises three sources, and the person never visits a website at all. That changes what SEO has to do.
People Still Search
Most buying journeys in Ireland still start with a search. If your site doesn't come up for the things you actually sell, you're invisible at the moment someone is ready to spend.
AI Tools Now Answer First
Google's AI overviews, ChatGPT and Perplexity read pages and summarise them. They favour pages that state facts plainly, mark up their data properly and are written to answer a question.
Traffic Isn't the Goal
Visitors who were never going to buy cost you nothing but tell you nothing either. We aim at the searches made by people who could become customers, even when that means less traffic overall.
An honest note about this. Nobody can promise you a position in an AI answer, and anyone who does is guessing. What we can do is make your site the kind of source these tools prefer: fast, clearly structured, factually consistent, and marked up so a machine can read it without ambiguity. That is the same work that has always made sites rank well, done with more care.
What we do
The Four Parts of the Work
Every engagement covers these four. The balance between them depends on what your site needs, which we work out in the audit before anything else starts.
Technical SEO
The plumbing. We find what stops Google reading or trusting your site: slow pages, broken links, duplicate content, pages blocked by accident, a sitemap that lists things it shouldn't, Core Web Vitals failing on mobile. Then we fix them, or write the brief so your developer can.
On-Page and Content
Titles and descriptions that match what people search for. Headings that make the page's structure obvious. Content that answers the question a visitor arrived with, instead of padding around a keyword. Written by a person, for people, and checked before it goes near your site.
Local Search
If you serve a town, a county or a region, this is usually where the money is. Google Business Profile set up and kept current, consistent name, address and details everywhere they appear, service and location pages that say something, and reviews handled properly.
Structured Data and AI Visibility
Schema markup that tells a machine exactly what your business is, what you sell, where you are and what your prices and hours are. This is the part most SEO work skips, and it's the part that decides whether an AI tool can quote you confidently or has to guess.
Where this connects to the rest of what we do. Structured data is a small knowledge graph about your business. It's the same discipline behind the AI assistants we build for larger organisations: describing what you know in a way a machine can use without inventing anything. More about that work.
How we work
From Audit to Results
1
A Technical and Content Audit
Before anything is promised, we look. Crawl the site, read Search Console, check what Irish competitors rank for, and see which of your pages already earn impressions. You get a written audit listing what's wrong, in priority order, with the likely effort for each. It's yours to keep whether or not you continue with us.
2
Fix What's Broken
Technical problems first, because content on a site Google struggles to crawl is wasted effort. Then titles, descriptions and headings across the pages that matter most. Most sites see their first movement from this stage alone.
3
Build What's Missing
Pages for the searches you should be winning and currently aren't. Structured data so machines can read your business properly. Local signals if you serve a specific area. We agree the list with you before writing anything.
4
Measure, Report, Adjust
A monthly report in plain English: what moved, what didn't, what we did, what's next. Rankings matter less than enquiries, so we track both and tell you which pages are actually bringing you work.
How we work, and how we don't
What You Won't Get From Us
Plenty of SEO goes wrong in predictable ways. Here's where we stand, so you can judge us against it.
What we do
Work That Holds Up
✓
Links earned because something is worth linking to
✓
Content written and edited by a person
✓
Changes explained before they're made
✓
Reporting that shows enquiries, not just rankings
✓
Access to your own accounts, always in your name
✓
A written audit you keep, whatever happens next
What we won't do
Shortcuts That Backfire
✕
Buying links or paying for directory placements
✕
Publishing bulk AI-written blog posts to pad a site
✕
Promising a position on Google, to anyone, ever
✕
Locking you into a twelve-month contract to see results
✕
Holding your Google or hosting accounts hostage
✕
Reporting on traffic that was never going to buy
Packages
Monthly SEO Packages
Every engagement starts with the audit, so we both know what we're dealing with. After that, these are the three levels most clients fall into. If none of them fits, say so and we'll scope something that does.
Foundations
A small site, one location, a limited set of services.
€850
per month · 3-month minimum
Included every month
✓
Technical monitoring and fixes
✓
Up to 8 pages optimised
✓
Keyword and competitor research
✓
Google Business Profile management
✓
Local listings kept consistent
✓
Core schema markup
✓
Search Console and Analytics set up
✓
Monthly report and a call
One-off at the start
✓
Full technical and content audit
Most chosen
Growth
A site with real competition, several services or locations.
€1,600
per month · 3-month minimum
Everything in Foundations, plus
✓
Up to 15 pages optimised
✓
2 new pages or articles written each month
✓
Content plan built from search demand
✓
Full structured data across the site
✓
Internal linking rebuilt
✓
Digital PR and outreach for earned links
✓
Conversion review of key landing pages
✓
AI search visibility monitoring
One-off at the start
✓
Full audit and a 6-month roadmap
Competitive
A crowded market, a large site, or national reach.
€2,800
per month · 3-month minimum
Everything in Growth, plus
✓
Up to 30 pages optimised
✓
4 new pages or articles each month
✓
Ongoing technical development support
✓
Advanced schema and entity work
✓
Competitor monitoring and response
✓
Quarterly strategy session
✓
Priority turnaround on requests
One-off at the start
✓
Full audit, roadmap and competitor analysis
What the prices don't include. Prices exclude VAT. Paid advertising budget, stock photography and third-party tool licences are billed at cost if you want them. A one-off audit on its own, without a monthly package, is available: ask and we'll quote it.
Know exactly what you need? Send a project brief.
Is this for you
Who This Suits, and Who It Doesn't
A Good Fit If
✓
You sell something with real margin, where one new customer pays for months of work
✓
Your website is reasonably current, or you're willing to fix it
✓
You can give an hour a month to a call and the odd question
✓
You can wait three to six months to see movement
Probably Not If
✕
You need enquiries this month: paid search is the honest answer there
✕
You're looking for the cheapest quote rather than the right work
✕
Your site is so old it needs rebuilding first. We'd tell you that and quote the rebuild instead
✕
You want someone to publish content without you ever reviewing it
Questions
Frequently Asked Questions About SEO
How long before I see results?
Technical fixes can show within weeks. Content and authority take longer: three to six months is normal for a competitive term, sometimes longer in a crowded market. Anyone quoting you a faster guarantee is either buying links or counting traffic that doesn't convert. We'd rather tell you this at the start than explain it in month four.
What's actually in the audit?
A crawl of every page, Core Web Vitals on mobile and desktop, indexing and crawl problems, your current Search Console performance, the pages already earning impressions, the terms Irish competitors rank for that you don't, your structured data, and your Google Business Profile if local search matters. You get it as a written document with the problems in priority order. It's yours whether you continue or not.
Do you guarantee a position on Google?
No, and neither can anyone else. Google's ranking system isn't disclosed, it changes constantly, and no agency controls it. What we commit to is the work: what will be done each month, when, and how it'll be reported. If someone guarantees you position one, ask them to put it in the contract with a refund clause.
Will you buy backlinks for me?
No. Paid links are against Google's guidelines, and sites get penalised for them. The damage is slow to appear and expensive to undo. We earn links instead, by making something worth linking to and telling the right people about it. It's slower. It also doesn't collapse.
What is "AI search visibility" and should I care?
It means being quotable by the tools that now answer questions directly: Google's AI overviews, ChatGPT, Perplexity. They favour pages with clear facts, consistent information and proper structured data. You should care if your customers are starting to ask these tools instead of searching. For most Irish businesses that's a growing minority today and will be normal within a few years. The work overlaps heavily with good SEO, so you're not paying twice.
Can I stop after three months?
Yes. Three months is the minimum because less than that isn't long enough to show anything honest. After that it's month to month with 30 days' notice. Your accounts, your content and your audit stay yours.
Do you work with businesses outside Dublin?
Yes. We're based in Dublin and work with clients across Ireland, mostly over video calls and email. Local SEO for a business in Galway or Cork works exactly the same way, and we've no need to be in the room.
What if my website needs rebuilding first?
We'll say so. There's no point optimising a site that's slow, hard to edit or broken on phones. You'd be paying monthly to push against a wall. In that case we'd quote the rebuild, and SEO follows once there's something worth ranking. See our website design and development work.
Not Sure Where Your Site Stands?
Book a 30-minute call. We'll look at your site together, tell you the two or three things holding it back, and you can decide what to do with that. No charge and no obligation.