Blog and Content Writing
Anyone Can Publish Now. Being Worth Reading Is the Hard Part.
Producing a blog post costs almost nothing in 2026, so the internet filled up with them. Google responded by getting stricter, and readers responded by not reading. Our blog writing services produce fewer pieces, from things your business actually knows, built to answer the questions your customers are really asking.
Written and edited by people
Nothing published without your approval
Measured on enquiries, not word count
A Page Built to Be Cited
How much does your service cost in Ireland?
Between €X and €Y for most jobs, depending on the two things that really drive the price. Here's what moves it either way …
Answer in the first 40 words
How long does it take?
Usually a few weeks. The step people underestimate is the one before you start …
Marked up as FAQ schema
✦ AI overview
In Ireland, your service typically costs €X to €Y … Source: yourbusiness.ie
Written by a named person
Updated, not abandoned
Working with Irish businesses since 2015 · 34 projects delivered · 12+ clients
What changed
Why Publishing More Stopped Working
Three things shifted at once, and most content packages are still priced as though none of them happened.
Supply Became Infinite
When a thousand-word post costs a few cents to generate, publishing one proves nothing about your business. Every competitor you have can produce the same article on the same topic this afternoon. Volume stopped being a moat the moment it stopped being hard.
Google Started Penalising It
Google's spam policies now name "scaled content abuse" directly: pages mass-produced mainly to game rankings, whether written by a machine or a person. Sites have lost most of their search traffic this way. Publishing filler isn't just wasted money now. It's a risk to the pages that were working.
Readers Got Fewer, Machines Got More
A growing share of people never reach your article at all. They read a summary of it. That makes being quotable more valuable than being long: clear answers near the top, specific facts, a named author, proper markup.
A common pattern
What Content Without a Strategy Looks Like
A post can show up in thousands of searches and still bring in nothing. This is the pattern we see most often when we audit a business's blog.
1
It Chases the Biggest Search
The topic was picked because lots of people search for it, not because those people buy what you sell. High volume usually means high competition and a vague audience.
2
It Reaches the Wrong Reader
Someone searching "cheapest" or "free" is comparing prices, not choosing a supplier. The post can be seen thousands of times by people who were never going to become clients.
3
It Looks Good on a Dashboard
Impressions climb, the report looks healthy, and enquiries don't move. Nobody asked what the post was for, so nobody noticed it wasn't doing it.
Why it fails, and it isn't the writing. A well-written post aimed at the wrong search will still bring the wrong people, or nobody at all. That's a strategy problem, and no amount of better writing fixes it.
This is the most common way content budgets get wasted in Ireland: work that performs on a dashboard and does nothing for the business. We start every engagement by working out which searches are actually worth winning, which is usually a much shorter list than clients expect.
Where we stand
How We Use AI, and Where We Don't
We use AI daily. Pretending otherwise would be dishonest, and letting it write unsupervised would be worse. Here's exactly where the line sits.
Where AI helps
Research and Production
✓
Finding what people actually ask about a topic
✓
Structuring an outline before a person writes
✓
First drafts of routine sections, then rewritten
✓
Turning one article into social posts and a newsletter
✓
Checking readability and accessibility
✓
Spotting which older posts are worth updating
Where it doesn't
Expertise and Accountability
✕
Publishing anything a person hasn't rewritten and checked
✕
Inventing statistics, sources, quotes or case studies
✕
Writing in the voice of a named expert who didn't say it
✕
Producing volume to hit a number in a package
✕
Making claims about your business we can't verify with you
✕
Anything you'd be uncomfortable defending publicly
The practical reason this matters. An invented statistic in a blog post doesn't stay in the blog post. Search engines index it, AI tools repeat it, and six months later it's being quoted back at you by a customer. Fabrications are far cheaper to prevent than to retract.
What we do
The Four Parts of the Work
Deciding What's Worth Writing
Search demand, the questions you get asked on the phone, and what your Irish competitors already cover. From that comes a shortlist of pieces that could realistically bring enquiries, and an equally useful list of topics to skip.
Getting What You Know Out of Your Head
The part that can't be automated. A short interview with whoever in your business knows the answer, so the piece contains something only you could have said. This is what separates content that ranks from content that converts.
Writing to Be Found and Quoted
The question as a heading, the answer directly underneath, specifics rather than hedging. FAQ and article schema so machines can read the structure. A named author with a real byline, because unattributed content is trusted less by both readers and search engines.
Updating What You Already Have
Usually the highest return in content, and almost nobody sells it. An article from two years ago that nearly ranks will often beat a new one, for a fraction of the effort. We audit what's there before proposing anything new.
How this connects to the rest. Everything above produces the same thing: a clear, written, consistent account of what your business knows. That's what makes search work, what keeps social on message, and what an AI assistant needs so it can answer customers without inventing anything.
How we work
From Topic List to Published
1
Content Audit and Plan
We look at what you've published, what's earning impressions, and what's quietly dragging the site down. Then a plan: what to write, what to update, what to delete. You see the reasoning for each, and you approve the list before anything is written.
2
A Short Interview
Twenty to thirty minutes with whoever knows the subject. We record it, and that recording becomes the backbone of the piece. This is the step that makes the difference, and it's the step most content services skip because it needs your time.
3
Write, Edit, Check
Drafted, rewritten, fact-checked against what you told us. Every claim about your business gets verified with you. You get the draft with time to change anything before it goes anywhere near the site.
4
Publish, Promote, Revisit
Published with proper markup and internal links, then repurposed for social if that's part of your package. Every quarter we look back at what we've published and update what's slipped.
Packages
Monthly Content Packages
Deliberately fewer pieces than you'll be quoted elsewhere. A business publishing two things a month that customers actually read will beat one publishing eight that nobody does, and it costs less to maintain.
Foundation
Getting the basics right and keeping them current.
€900
per month · 3-month minimum
Included every month
✓
2 researched pieces, 1,000 to 1,500 words
✓
1 interview call to gather your expertise
✓
Keyword and question research
✓
FAQ and article schema markup
✓
Internal linking and image sourcing
✓
Published to your site, ready to go
✓
Monthly performance report
One-off at the start
✓
Content audit and a 6-month topic plan
Most chosen
Authority
Building a body of work competitors can't copy.
€1,800
per month · 3-month minimum
Everything in Foundation, plus
✓
4 researched pieces, or 3 plus a long-form guide
✓
2 interview calls a month
✓
2 existing posts updated and improved
✓
Custom diagrams or charts where they help
✓
Repurposed into social posts
✓
Monthly newsletter written
✓
Quarterly content review and replan
One-off at the start
✓
Audit, topic plan and competitor content analysis
Publisher
Content as a serious channel, with original material.
€2,900
per month · 3-month minimum
Everything in Authority, plus
✓
6 pieces, including original research or data
✓
Customer or expert interviews, conducted by us
✓
4 existing posts updated each month
✓
Pillar pages and topic clusters built out
✓
Outreach so the work gets seen and cited
✓
Case studies written from your own projects
One-off at the start
✓
Full audit, content strategy and measurement setup
What the prices don't include. Prices exclude VAT. Stock photography, custom illustration beyond what's listed, and paid promotion are quoted separately. If you'd rather commission a single substantial piece than start a monthly plan, ask and we'll quote it.
Know exactly what you need? Send a project brief.
Is this for you
Who This Suits, and Who It Doesn't
A Good Fit If
✓
Someone in your business genuinely knows things customers want to know
✓
That person can give us twenty minutes or so a month
✓
You sell something considered, where people research before buying
✓
You can wait six months and judge it on enquiries, not on traffic
Probably Not If
✕
You want a word count delivered and nobody's time taken up
✕
You need results this quarter; content is the slowest channel there is
✕
Nobody internally will sit for an interview or review a draft
✕
You're buying content because a competitor has a blog, not because you have something to say
Questions
Frequently Asked Questions About Blog Writing
Do you use AI to write the posts?
For research, outlines and first drafts of routine sections, yes. Every piece is then rewritten, fact-checked and edited by a person before you see it, and nothing is published without your approval. What we never do is generate volume to hit a number, invent a statistic, or put words in the mouth of a named expert. We'd rather tell you where the tools sit in our process than have you wonder.
Why fewer posts than other agencies offer?
Because the quantity model stopped working. Google's spam policies now name scaled content abuse directly, and sites have lost most of their search traffic for it. Two pieces a month containing something only your business could say will outperform eight that could have come from anyone. If you want eight, plenty of places will sell you eight. We'd just be taking your money.
Will the posts rank on Google?
Some will, over months, and some won't. Anyone promising otherwise is guessing. What we commit to is choosing topics with a realistic chance, writing them properly and marking them up so search engines and AI tools can use them. We also tell you when a topic is too competitive to be worth your money.
How much of my time does this take?
Twenty to thirty minutes a month for the interview, plus reading a draft. That interview is the part that makes it worth doing, because it's where the material comes from that nobody else has. If genuinely nobody in the business can spare that, this service probably isn't right for you, and we'd say so rather than produce something generic.
Who gets the byline?
Usually someone real from your business, with their actual name and a short biography. Content attributed to a named person with relevant experience is trusted more by readers, by Google and by AI tools. We ghostwrite: the words are shaped by us, the expertise and the name are yours. We never invent an author.
Can you update our old posts instead of writing new ones?
Often that's the better buy, and we'll say so if it is. A post from two years ago sitting at position 12 can usually be brought onto page one for much less effort than a new piece takes to start from nothing. The audit at the beginning tells us which of your existing posts are worth the work.
Who owns the content?
You do, outright, once it's paid for, including the drafts, the interview recordings and the topic plan. If we stop working together, everything stays on your site and stays yours.
What if we don't like a draft?
Say so and we'll rewrite it. Two rounds of revisions are included on every piece. If a draft misses by a long way it usually means the brief or the interview missed something, so we'd rather go back to that than keep editing around the problem.
Not Sure If Your Blog Is Worth Keeping?
Book a 30-minute call. We'll look at what you've published and tell you what's working, what to update and what to quietly delete. Yours to act on either way.